I consider myself a musician. I’m not a professional, as in, I do not make music as my profession. I always (since high school, at least) have had a desire to somehow make money with my favorite hobbies, music and recording. I also tend to think that it is much easier to make money in music than if i had a hobby of say, gardening. of course, the money would be small, but it would be something. I think back to Dad and his former Apple computer repair company. It’s not like he paid any bills with it, but he helped out folks and bought some toys.
Radiohead, the avant-garde rock band, (also known as the the frightening noise-making mumblers, if your name is Desiree), released their latest album In Rainbows on oct. 10, just 2 days ago. It’s not really a big deal, except the reason it made news headlines is because of the way they released it: the only place you can get it is off of their website as a download, and the customer chooses how much they want to pay for it. Since there is no “label” or distribution costs, all of the profit goes directly to Radiohead. This decision is a wild departure from any standard business model of music sales, and all the editorials written about the subject have come to the conclusion that it’s brilliant, even if it’s a gimmick and it only works for Radiohead because they’re… Radiohead. I bought it yesterday, offering 4 british pounds, which is about 8 bucks. also, the website is set up to where you “add album to cart”, and “check out”, like a regular online store, with just the added step of typing in the payment amount. So when you get to that step, you kinda feel sheepish if you just leave it blank. It’s not like you’re guilted into paying, it’s kind of letting the customer realize that he is getting a product of wholly subjective value. Since i like Radiohead, I do in fact value their music, and the album is worth something to me. it’s a very unique feeling for a customer… individually choosing the value of the goods, and not by market supply/demand laws, because the physical product is information. I pretty much agree that Radiohead is one of the only bands who could turn this into one of their best-selling albums of all time.
Just by chance today, i found out about TuneCore, and i saw how easy it would be to distribute my music in a money-making fashion. They put your songs on iTunes for you, and you make 100% of the profits. Every song download is a dollar in your pocket! This suddenly got me interested in selling music, since it would be so mindlessly easy to do. I started researching the songwriter royalties, since my most recent music was written by Dad and friend Kevin Smith, and plans are in the works for me & JB to record an upcoming album of Dad’s old folk songs. But the more i thought about it, the more questions i had.
Right now, you can download all of MY original compositions and recordings for free off of my website, because it’s mine and i said so. For some things, like the Newtons’ tracks, Nic Vascocu’s song (from way back when), or Jon Breaux’s original compositions (w/ lyrics), i cut out a short 1-minute clip to post, in order to protect the original creator’s product in case he wanted to sell it later on. If i decided to sell my own stuff, i’d have to take down the full-length versions from my website. That’s a problem for me. I never wanted people to have to pay to enjoy something i made. but, naturally, if i made money, then it would be great! Some artists have websites where you can download their albums for free, and then donate whatever you want into a “tip jar” paypal account. This might be one way to do it for me, but i’m pretty sure the little “donate” button would get 0.0 clicks per year on my website, effectively nullifying the reason to put it on there in the first place. what about the Radiohead way? Radiohead has a fanbase already. people know and like them, as a band. They will get paid because they have proven that their material is worth paying for. This method would never work for me.
Assuming i do record and release the aforementioned album of Dad’s folk songs, we will have to decide in which way we would want to distribute it:
Free for download from DavidComeaux.com is option A.
Paid download from iTunes is option B.
Optional paid download from DavidComeaux.com is an iffy option C.
Traditional CD distribution is option D.
Option “D” might be option “Dad” because he always seems to hint that his buddy Kenny Thibedeaux would hook us up with some local traditional-style distributors. But even if we did option D, i’d push for a digital distribution method as well, probably option B. But seeing as this music is really just a bunch of folk songs, more personal memento and charm rather than profitable musical genius, perhaps the only way we should go would be option A!
Now that i’ve confused you with all kinds of options and letters and lettered options, the next question is, would I do the same thing for my music? Assuming that in the future, i will have written and recorded enough of my own music to constitute an album or EP of some kind, would I want to sell it instead of offer it freely to the masses? Like i mentioned before, the precedent i have set is that i give my music away, and anyone who wants to enjoy it can do so for free with an internet connection. Besides, as a self-critic, i am highly skeptical that there is even a viable market for my musical doodlings. The most i would get would be my close friends and family who want to “help the cause”. The larger public isn’t interested in my music, i’m no star, i’ve never been on “American Idol”. Marketing, selling my music as a product, is something that i am wholly uninterested in. As a result, my personal music will probably remain free for the rest of my life, unless i make friends with someone with experience in marketing who believes that they can sell my music.
And there you have it. from start to finish:
i make music.
i want to make money from my music.
it would be easy to put my music up for sale.
do i want to put my music up for sale?
is this the kind of music that i would put up for sale?
why would i sell my music if i want everyone to enjoy it?
do people enjoy my music enough to buy it?
i shouldn’t sell something that nobody wants to buy.